marketing analytics usc syllabus
Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . 1 0 obj Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. <> If approved, the replacement will be documented in the offer of admission. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Provides experience in a student managed product team. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Looks like that page is missing. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU For previous semesters, check the Schedule of Classes archive. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. endobj Graded CR/NC. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> They can take an additional two full-term courses at no extra charge. You may EMAIL the SAC. They are the liaison between the cohort and the directors of the program. - Team player with good communication skills. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. 3 0 obj To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Examines happiness and wellbeing in consumer culture. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Review and discuss current research in Marketing. 1 0 obj Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. hmo8?nb% The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. %PDF-1.7 Supervised on-the-job business experience in the field of marketing. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! , etc. * Must be taken in the first term/semester or prior to admission. Legal aspects of brand management such as trademark protection and infringement are also addressed. 0 Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. 169 0 obj <>stream For full time working professionals who are domestic status, the program can be completed in a two year format. N31a\nZ{ Most graduate level classes are at night, allowing students to work during the day. Open only to Doctoral students. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream endstream endobj startxref Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. stream Rotaract Club Of Nsit Regency. - Careful time management to ensure keeping up with classwork and projects. 2 0 obj 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? endstream endobj 137 0 obj <>stream 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Graded CR/NC. Please refer to the sample course plans below. endobj Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. ** If not completed as a required course. )b"4F\> =b'/a(h{S~| B)t It may no longer be on our site, or we may have moved it to a new location. 102 0 obj <> endobj One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. 94 0 obj <>stream hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h endobj Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. 6 ^30YB|*HBXOB [a 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. ! GZ7T"%+ToBn' c A series of Masters of Marketing Seminars are scheduled each fall. Prerequisite: MKT 445. <> 664 0 obj <> endobj This program is designed for students interested in working in the film and television industries. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Graded CR/NC. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Learning Objectives Upon successful completion of this course, students will be able to: 1. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Graded CR/NC. Pe 8oZ |FO ;9 The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Did you find what you needed today? @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Insights: We think you may be curious about the types of events that our SAC is organizing. Independent research beyond normal course offerings. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. %PDF-1.5 % 132 0 obj <> endobj %PDF-1.5 ) Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. A Personalized and Global-Focused Curriculum. At least two years of full-time work experience is preferred. Maximum units which may be applied to the degree to be determined by the department. <> endobj We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. 2 0 obj 59 0 obj <> endobj Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova endobj Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. %%EOF Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. The GMAT is preferred. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Prerequisite: BUAD 307 or MKT 385x. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. HSKo@Wq] Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Proposal, data collection, analyses, and written report. %PDF-1.5 % endobj Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis Contact: We would love to tell you more about all things that SAC does. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. 0 Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) 2 0 obj I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Graded CR/NC. Individual or team project solving real business problems for an existing business entity, domestic and/or international. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. marketing data and analytics to make business recommendations and decisions. learning, and the use of big data in marketing analytics. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. A minimum cumulative GPA of 3.00 is required for graduation. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. ^J~ywpR >F 4` * lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Course Description International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. GMAT or GRE scores are required. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Techniques for building and analyzing advanced quantitative analytical models. University Catalog The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. - Strong desire to learn and think critically and innovatively. 4 0 obj For additional information, visit marshall.usc.edu/MSMkt. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. endstream endobj 139 0 obj <>stream % Open only to juniors and seniors. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Requires market research, creative design, implementation planning, and client presentation. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. % stream For more information about this program please fill out THIS FORM. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Work with a client organization on the design of an advertising/promotions campaign. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Examination of strategic decision making in marketing channels. 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