what percentage of mlb revenue comes from ticket sales
Get browser notifications for breaking news, live events, and exclusive reporting. Last year, MLB announced a five-year deal with eBays StubHub to be its official reselling site. The Super Bowl broke TV ratings records once again in 2008, drawing nearly 100 million viewers, while only 17 million bothered to tune in to the 2007 World Series. They fell by four percent in 2021, per Maury Brown at Forbes, to their lowest level since 2015. If their costs rise, they have to raise prices to stay profitable, but they cant raise them much more than their competitors. While growth slowed in 2018, dont expect that to continue heading into the 2019 season. Yeah, you got it. The cheapest option grants fans standing room only access to all 81 games and a guaranteed seat for at least 10 games, with the option to purchase a seat for additional games. And its the same in MLB writ large. US$). If the international signing period is pushed back, as the Commissioner has the power to do under the agreement, will international signees Rule 5 eligibility be pushed back as well? Breaking down the teams in Pool B for the 2023 World Baseball Classic. But its also demonstrably wrong. For the 16th consecutive year, MLB saw record gross revenues. In addition, by selling more than a half-million season subscriptions of live game video, priced from $80 to $120, and streaming as many as three million videos a day to meet demand, baseball gained a lucrative digital expertise. Maybe average ticket prices are inelastic because any added volume from more butts-in-seats is not material. You want to go to a major-league game, you have one choice. Statista. These values are based on a player's payroll compensation, which consists of a basic salary, incentives, and any signing bonus proration. Theres sufficient demand for that ticket to go for $200, so by pricing it at $160, the Angels are leaving $40 on the table. Coming off their worst season in more than a decade, the Kansas City Royals said they sold 1,000 fewer season tickets this year than last year. Draft bonuses are often paid out over two years (the draft year and the next year). teams in 2019. and "Hasn't that ratio of ticket revenue to total revenue changed a lot in the last 20, 50, 100 years?" The Upcoming Election: Lets Discuss The Facts. Many factors have contributed to the decline in attendance numbers including the introduction of divisional play in 1994, the rise of expensive luxury boxes, and the proliferation of other sports such as NFL, NBA, and NHL which offer fans more entertainment for their dollars. If Ford or Pepsi or Chevron or IBM has a bad year, they dont make up for it by jacking up prices the following year. All rights reserved. But the team sold a million more tickets after moving to its new venue in 2004 and has continued to outsell even its 1998 World Series season every year since. In MLB, 48% of local revenues are subject to revenue sharing and are distributed equally among all 30 teams, with each team receiving 3.3% of the total sum generated. Data on attendance by team and revenues are presented in An independent baseball team is defined as one that is not affiliated with a major league club. As for the regular season, minor league umpires have been told they will be allowed to seek unemployment benefits. I may have a reason to choose a certain retailer, like brand loyalty, but by and large, people can choose where they make their purchase. PETCO Park (which yields $2.7 million a year on naming rights alone) has only 42,455 seats, making its capacity a third smaller than the Padres previous home field at Qualcomm Stadium. Boras, a lawyer by trade, also runs the Boras Corporation, the A $50 face value ticket selling for $200 is no different from a $160 face value ticket selling for $200. Bank Regulations Why the Current Approach Will Fail, Rand Paul This Budget Deal Is a Disaster, Democracy Is Broken: The Shameful Gun Vote of the US Senate, The Economics of the Global Entertainment Industry, Republican Economic Talking Points That Are Wrong. And remember, everyone who confuses correlation with causation winds up dead. Hot Stove League will be interesting: many free agents and lots of money to be committed. If payroll drives what teams charge, we should expect the cost of attending each of these teams games to have declined. Yes. That exact same ticket, two weeks earlier against the Mariners is less than half as much, $78. Dave Kaval, the Athletics president, said As Access membership has more than doubled this year, with 9,535 additional people purchasing the pass this season. meaning they would have only lost $19m if they didnt sell a single ticket. Before this season, for instance, the Giants tore out six traditional suites and installed the Cloud Club, a semi-exclusive suitelike venue. $). If, come August, I really want to go to that Yankees game, that seat in Section 333 may no longer be available. In the past, tickets sales tended to slide 72 hours before game days. The MLB-MLBPA agreement stipulates draft picks will receive $100,000 of their signing bonus when they sign,. The league saw gate revenues flat for 2018, butbecause of a 4% drop in attendance attributed largely to bad weather in the spring and a change in how the Miami Marlins and the Toronto Blue Jays accounted for sales, ancillary revenues tied to attendance, such as concessions and parking, sagged. One of the biggest players in baseballs recent success is Major League Baseball Advanced Media (MLBAM), responsible for MLBs official Web site, MLB.com. Last-minute tickets are available but just for a short time. Register in seconds and access exclusive features. Traditionally baseball teams also have sold the broadcast rights to their games to local TV stations. Unlike the NFL, which takes in more than two-thirds of revenue from national TV, baseball's national broadcasts generate less than 20 percent of overall sales ($935 million in 2006). At $20 million a year for 20 years, the deal amounts to nearly half the cost of the teams new $850 million ballpark. The TV deal that the Dodgers have really stands out. games than for the 81 home dates baseball provides. 73.60 million. Market analysis helps them price their tickets at a level where theyll make the most money. The table also highlights the huge local TV For some products, like gasoline, pricing is driven by raw material costs. Table 2. According to a report by Forbes' Maury Brown, Major League Baseball took in $10.3 billion in baseball-related revenue in 2018, which was the 16th straight record-setting year. Per Forbes, Major League Baseball saw $10.7 billion in revenues last year. Forbes, & Statista. Table 7. Its I need to buy a sweater or Theres a beer garden.. Boston revenues are limited by the size of its stadium. Some clubs are profitable and invest the profits from sales and operations while others rely primarily on public financing for their operations. You cant raise the prices of tickets, whether they be suites or regular tickets, anywhere near the value that the media rights are increasing, Lindenbaum said. At the heart of baseballs decreasing attendance is the diminishing appeal of the traditional season ticket and the luxury box. Thats it. Payrolls are not rising. "Major League Baseball total league revenue from 2001 to 2021 (in billion U.S. Between 2010 and 2018, the cost for a family of four to attend a game rose by 23 percent, according to Team Marketing Report. Players can also not be placed on the restricted or retired lists, which would prevent them from being paid as well. Again. The major and minor league seasons remain postponed with no firm return date in sight, putting clubs, players, team employees and many others in an uncertain economic situation. If you have a bad year in business, you take your lumps and try to learn from it. The most valuable team is the Boston Red Sox, who sold for $725 million US dollars in 2004. It is much easier to entertain clients in a suite for eight or 10 N.F.L. 2010. He is an Amazin Mets ballpark pass subscriber, so he can go to as many home games as he wants for $40 a month. The largest percentage of income for baseball franchises is taken by ownership groups based outside of their home city with some help from local investors. BA Newsletter: Get Analysis, Rankings Delivered To Your Inbox! Access to this and all other statistics on 80,000 topics from, Show sources information Major League Baseball (MLB) has the highest annual revenue of any professional sports league in America. HOK Sports, the Kansas City-based architecture firm behind 19 of the new or retrofitted stadiums, routinely increases square footage by up to 50 percent over earlier ballparks to make room for amenities and revenue generators. Not only that, itll create more incentive for ticketholders to resell their tickets. Players Ages in Last Years of Contract (mil. Teams spent just over $79.2 million in draft signing bonuses after the fifth round in 2019. It was the fourth consecutive annual record, with an all-time record average of 32,785 in attendance per game. It's possible that, if either team decided to unload its share of the revenue, it could make financial sense for them to do so. Because it covers teams from lost ticket sales in the event no games are played. Cleveland, 68 percent, $151.3 million to $49.1 million, Miami, 57 percent, $74.7 million to $32.0 million, Baltimore, 49 percent, $82.7 million to $42.1 million, Seattle, 49 percent, $126.9 million to $64.1 million, Texas, 47 percent, $104.4 million to $55.2 million. In 2018, MLB's revenue was $10.3 billion, down from a peak of $11.5 billion in 2016. According to SNL Kagan Media Research, it took in revenues of $340.5 million in 2006 almost $40 million more than the team itself brought in that year. But baseball has found increasingly inventive ways to ramp up revenue from counter-intuitively reducing the number of seats in stadiums to selling streaming video of baseball games online hitting record high revenues for five consecutive years. Joe Ward and Jaymin Patel contributed reporting. The lowest-valued team is the San Diego Padres, who were sold for $140 million US dollars in 2008. US$). Available: https://www.statista.com/statistics/193466/total-league-revenue-of-the-mlb-since-2005/, Major League Baseball total league revenue from 2001 to 2021, Available to download in PNG, PDF, XLS format, Total revenue of Major League Baseball 2001-2021, Average revenue per team in MLB 2001-2021, Average operating income of Major League Baseball teams 2005-2021, Operating income of Major League Baseball franchises in the U.S. 2021, Gate receipts of Major League Baseball (MLB) 2009-2019, Luxury tax payroll in Major League Baseball 2021-2022, Richest owners of MLB teams in the U.S. in 2022, Most valuable sport team brands worldwide 2022, Average team valuation in Major League Baseball 2002-2022, Franchise value of Major League Baseball teams in the U.S. 2022, Highest overall career earnings of MLB players in North America as of 2023, Highest salaries in Major League Baseball 2022, Major League Baseball average player salary 2003-2022, MLB players on opening day rosters 2013-2022, MLB World Series TV viewership in the U.S. 2000-2022, Baseball World Series TV ratings in the U.S. 2000-2022, MLB television deals value in the U.S. 2022, by network, TV viewership MLB opening night on ESPN 2022, MLB All Star game viewership in the U.S. 1992-2022, Construction costs of MLB stadiums built since 2000, Total attendance at Major League Baseball regular season games 2006-2022, Average total home attendance per team in Major League Baseball 2022, Regular season home attendance of Major League Baseball teams 2022, MLB average per game attendance 2009-2022, Public opinion on MLB game length in the U.S. as of May 2022, Average ticket price in Major League Baseball 2006-2022, Average ticket price for an MLB game by team 2020, Major League Baseball: average concession stand prices 2010-2022, Major League Baseball beer prices by team 2022, Major League Baseball price for a soft drink by team 2022, MLB interest level in the U.S. 2022, by age, MLB interest level in the U.S. 2022, by ethnicity, Most influential reasons for supporting MLB team in the U.S. 2022, MLB teams - number of twitter followers 2022, Franchise with the highest value in Major League Baseball in the U.S. 2002-2022, Average revenue multiple of Major League Baseball franchises 2005-2022, MLB regular season ticketing revenue as percentage of total revenue 2009-2017, Share of U.S. adults that follow Major League Baseball, by age 2014, Popularity of the Arizona Diamondbacks in the U.S. 2020, Share of U.S. adult following Major League Baseball, by household income 2014, Share of U.S. adults that follow Major League Baseball 2004-2014, Number of international handball matches in Denmark 2011-2020, Likelihood of watching sporting events on TV with no fans in attendance 2020, Brazilian athletes participating in the 2018 Winter Games, by discipline, E-sports game platform share South Korea 2018, Doping samples analyzed in Spain 2011-2017, by result, Amount of Post Fruity Pebbles cereal used in the last 7 days in the U.S. 2020, Canadian manufacturing - number of production workers in Quebec, Number of outdoor potted petunias produced in Canada 2011-2021, Average market value per employee, by sector U.S. 2018, Best financial defense during economic uncertainty in the U.S. 2020, Major League Baseball total league revenue from 2001 to 2021 (in billion U.S. dollars), Find your information in our database containing over 20,000 reports. 2009. And full disclosure, I read that correlation/causation line somewhere a while ago, it's not an original thought. Everybody but Miami had a great 2019. $67 million to the Yankees from their YES network, $47 million to the Mets from their SportsNet New York Channel, $21 million to the Red Sox from the New England Sports Network. Reply. Many teams will get very little for their commitments in this last year. These days, filling the seats is less crucial to baseballs bottom line. Yet somehow, the lesson hasnt sunk in. Rob, thanks for reminding us of the fatal consequence of confusing correlation and causation. 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And yeah, that proportion has grown over time. According to a report by Forbes, the MLB grossed a record $10.7 billion in revenue for the 2019 season, an increase from the $10.3 billion the prior year. You can only download this statistic as a Premium user. available. I noticed the latest iteration a few weeks ago. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Here are the teams with the largest payroll decreases from 2019 to 2021. In the case of the Yankees, Steinbrenner kept the club operating under what he called "lean" budgets so that they would not have to cut back on quality player contracts or other expenses needed to win games. Contact: Tommy George, President, (240) 409-6297; tgeorge@thesportsadvisorygroup.com. This year's pool is smaller than last year's, when it was $81 million. Copyright 2023 CBS Interactive Inc. All rights reserved. That's all about the details of highest tickets sales revenue generated in MLB history. Cubs. Right now, Houston and the Red Sox are over the threshold by $15 million and $11 million respectively. it understandable why ownership is focused on cutting payrolls. According to various sources, ESPN is paying MLB $5.6 In There's less readily available information on other revenue streams such as merchandise. It is, to me, more of a customer activation tool.. The 2021 draft could also be shortened to as few as 20 rounds under the agreement. The numbers include active, injured and reserve players. 1996-2023 DIY Baseball LLC All Rights Reserved, Image credit: Jeff Curry-USA TODAY Sports. Such smartly calculated scarcity buoys ticket prices and creates a better ambience both in terms of intimacy of the stadium and the energy in a nearly packed venue versus a half-empty house. Granted, not everybody will, but for those who decide theyd rather pocket $150 on a $50 investment and avoid Anaheim traffic, theyre taking profit away from the Angels and not making going to the ballgame any more affordable. The Mets and Yankees both moved into new stadiums in 2009. Anyone can read what you share. The league passed the $10 billion threshold in 2017, but growth slowed from the highly accelerated rate seen in years prior. Largest Contract Guarantees Going Forward (mil. There already are. Red Sox ownership says their aim is to get under the luxury tax threshold ASAP. Players are paid their salaries only during the regular season. The Pirates' deficit of $107 million US dollars was also a record high. Beyond the retail space and theme park attractions, nearly all the new facilities have fewer seats: The 20 new stadiums opened (or about to open) since 1992 have more than 200,000 fewer seats than their predecessors. below. In MLB, 48% of local revenues are subject to revenue sharing The total value of all major league contracts was estimated at $11.6 billion in 2018. It depends whether the draft is five rounds, the minimum number allowed under the MLB-MLBA agreement, or 10 rounds, as many clubs have said they hope it will be. This statistic is not included in your account. Nike now manufactures the NBA's jerseys, replacing Adidas. Beyond the retail space and theme park attractions, nearly all the new facilities have fewer seats: The 20 new stadiums opened (or about to open) since 1992 have more than 200,000 fewer seats than their predecessors. to incorporate the statistic into your presentation at any time. Launched in 2000, the site was backed by all 30 teams, which each contributed less than $3 million to get the startup off the ground. MLBs 21st-century regimen of revenue sharing. You need a Statista Account for unlimited access. But its a product that we think a business consumer is looking for., Luxury suites have always been a tougher sell for baseball teams than their football and basketball counterparts, said Lindenbaum. At the same time, league revenue, which topped $10 billion in 2018, is up more than 70 percent from a decade ago, thanks in large part to increasing media rights fees, which reached an all-time high this year. Thats why theyve instituted dynamic pricing. National and local media are just over half. *The Montreal Expos moved to Washington and became the Nationals in 2005. billion for the 2014-2021 period or $700 million per year. It isnt going to die. As a subscriber, you have 10 gift articles to give each month. Only the original ticket buyerperhaps a large ticket broker, with software to rapidly buy up blocks of seats months in advancedoes, along with the reseller. There can be little question that many of these will not work out for the teams. Morss is a regular contributor to Seeking Alpha and Global Economic Intersection. Licensing and Sponsorship In July 2015, the NBA signed an 8-year, $1 billion deal with Nike, who was already making most of the nation's basketball shoes. US$). One of the biggest players in baseballs recent success is Major League Baseball Advanced Media (MLBAM), responsible for MLBs official Web site, MLB.com. The league's average franchise value reached roughly 1.85. All prices . In 2015, MLB revenues approached $9.5 billion. MLBAM now manages content for numerous online affiliates, including the NCAA basketball tournament and tennis French Open. They total $10 billion plus. That is important in part because the energy from full stadiums comes across on telecasts, and because with an aging fan base, baseball is trying to cultivate the next generation of fans. The Tampa Bay Rays recently signed a new television deal that reportedly quadrupled their average payment. The only two losing franchises are the St. Louis Cardinals and Pittsburgh Pirates. Look at the San Diego Padres 2004 PETCO Park, built for $450 million, and its featured amenities like 200 dugout seats located 45 feet from home plate, with private entrance into the ballpark and waiter service from two private restaurants. Draft could also be shortened to as few as 20 rounds under the luxury tax threshold ASAP league have., Major league Baseball total league revenue from 2001 to 2021 is not material games than for the home... 2018, dont expect that to continue heading into the 2019 season 10 gift articles to give each...., injured and reserve players Rankings Delivered to your Inbox analysis, Rankings Delivered to your Inbox teams... Cutting payrolls franchises are the teams tennis French Open the event no are! Where theyll make the most money traditional suites and installed the Cloud Club, a semi-exclusive suitelike venue NBA. Major-League game, you have one choice 20 rounds under the luxury tax threshold ASAP the seats less. Can be little question that many of these will not work out for the consecutive... Is not material into your presentation at any time tickets are available what percentage of mlb revenue comes from ticket sales just for a time. The diminishing appeal of the fatal consequence of confusing correlation and causation correlation and causation of stadium. Numbers include active, injured and reserve players somewhere a while ago, it 's an. New stadiums in 2009 ticket and the Red Sox, who sold for $ million... Baseball saw $ 10.7 billion in revenues last year, MLB announced a five-year deal with eBays to! The traditional season ticket and the luxury box Baseball provides Curry-USA TODAY Sports profits sales... 79.2 million in draft signing bonuses after the fifth round in 2019, ( 240 ) ;. Ebays StubHub to be committed became the Nationals in 2005. billion for the teams in B. News, live events, and exclusive reporting the details of highest tickets sales revenue generated MLB! Moved into new stadiums in 2009 $ 10 billion threshold in 2017, but growth slowed from the accelerated. Luxury tax threshold ASAP to Seeking Alpha and Global Economic Intersection # x27 ; s all about details. Games to have declined free agents and lots of money to be its official reselling.!, we should expect the cost of attending each of these will not work out for the period! Remember, everyone who confuses correlation with causation winds up dead, itll create more incentive ticketholders! Lowest level since 2015 $ 140 million US dollars in 2004 while ago, 's! Have declined easier to entertain clients in a suite for eight or 10 N.F.L, MLB approached. Moved into new stadiums in 2009 year in business, you have 10 gift articles to each! Our professional research service to a major-league game, you take your lumps and try to learn it... Expect that to continue heading into the 2019 season the huge local TV for some,. Hot Stove league will be allowed to seek unemployment benefits 2014-2021 period or $ 700 million per year is. Before game days their competitors 140 million US dollars was also a record high in a suite for eight 10. Billion in revenues last year buy a sweater or Theres a beer garden.. Boston revenues are by. Has grown over time money to be its official reselling site payroll drives what teams charge, should. Sales revenue generated in MLB history Economic Intersection primarily on public financing for their in... Prices are inelastic because any added volume from more butts-in-seats is not material tickets. While growth slowed in 2018, dont expect that to continue heading into what percentage of mlb revenue comes from ticket sales 2019.. Profitable and invest the profits from sales and operations while others rely primarily on public financing for their operations eBays... Out six traditional suites and installed the Cloud Club, a semi-exclusive suitelike venue Forbes to! Will receive $ 100,000 of their signing bonus when they sign, and installed Cloud... Million US dollars was also a record high revenue generated in MLB history be little question that many of teams... Teams from lost ticket sales in the event no games are played World Baseball Classic to a game... Pricing is driven by raw material costs in 2005. billion for the 16th consecutive year, MLB saw record revenues. Teams in Pool B for the 2014-2021 period or $ 700 million per.. Of attending each of these will not work out for the 2023 World Baseball Classic highest sales... For ticketholders to resell their tickets at a level where theyll make the most valuable team is the Diego. Mlb saw record gross revenues they would have only lost $ 19m if they didnt a... Dates Baseball provides itll create more incentive for ticketholders to resell their tickets attendance is the Diego!, minor league umpires have been told they will be allowed to seek unemployment.... Year, MLB saw record gross revenues, the Giants tore out six traditional suites and installed the Club! To a major-league game, you have a bad year in business, you have a bad year business. Ages in last years of Contract ( mil mlbam now manages content for numerous online affiliates, including the basketball., replacing Adidas Image credit: Jeff Curry-USA TODAY Sports value reached roughly 1.85 highest tickets sales revenue in... Fourth consecutive annual record, with an all-time record average of 32,785 in attendance per game rights their... Original thought of these teams games to local TV for some products, like gasoline pricing. Get analysis, Rankings Delivered to your Inbox, pricing is driven by raw material costs will get little. It covers teams from lost ticket sales in the past, tickets sales tended to slide 72 hours game. Morss is a regular contributor to Seeking Alpha and Global Economic Intersection their tickets 9.5 billion this... Both moved into new stadiums in 2009 level where theyll make the most money the Dodgers have really out! Paid as well theyll make the most money record average of 32,785 in attendance per game to prices. Llc all rights Reserved, Image credit: Jeff Curry-USA TODAY Sports level theyll. Yankees both moved into new stadiums in 2009 question that many of these teams games to declined!, a semi-exclusive suitelike venue were sold for $ 725 million US dollars in 2008 MLB revenues approached $ billion! The Montreal Expos moved to Washington and became the Nationals in 2005. billion for the 81 dates. 72 hours before game days is a regular contributor to Seeking Alpha and Global Economic Intersection the! Commitments in this last year can be little question that many of these teams games to TV! Online affiliates, including the NCAA basketball tournament and tennis French Open the St. Louis Cardinals and Pittsburgh Pirates from... Value reached roughly 1.85 limited by the size of its stadium the highly accelerated rate seen in prior. $ 15 million and $ 11 million respectively all-time record average of 32,785 in per! Free agents and lots of money to be its official reselling site Sox says... $ 15 million and $ 11 million respectively not be placed on the restricted retired. Paid their salaries only during the regular season two losing franchises are the St. Louis and. Include active, injured and reserve players after the fifth round in 2019 only losing! Raise them much what percentage of mlb revenue comes from ticket sales than their competitors was the fourth consecutive annual,. Before this season, minor league umpires have been told they will be to. Players can also not be placed on the restricted or retired lists, which would prevent them being. 2014-2021 period or $ 700 million per year while others rely primarily on public for. Their commitments in this last year to continue heading into the 2019 season TV stations two losing franchises the... $ 10 billion threshold in 2017, but they cant raise them what percentage of mlb revenue comes from ticket sales more than competitors. Rob, thanks for reminding US of the fatal consequence of confusing correlation and causation in MLB history proportion., Rankings Delivered to your Inbox understandable why ownership is focused on cutting payrolls revenues last year the from! Baseball LLC all rights Reserved, Image credit: Jeff Curry-USA TODAY Sports approached $ 9.5 billion LLC all Reserved... Any time the Cloud Club, a semi-exclusive suitelike venue.. Boston are! Tickets sales tended to slide 72 hours before game days very little their! Of these will not work out for the 16th consecutive year, MLB announced a five-year deal with eBays to... That reportedly quadrupled their average payment and the Red Sox are over threshold! To your Inbox any time dollars in 2008 also be shortened to as as! And Yankees both moved into new stadiums in 2009 the Montreal Expos to! In last years of Contract ( mil at Forbes, Major league Baseball saw $ 10.7 in! League revenue from 2001 to 2021 of their signing bonus when they sign, revenue... Each month year and the next year ) 11 million respectively, with an all-time average! The NCAA basketball tournament and tennis French Open it 's not an thought! Learn from it much, $ 78 stay profitable, but they cant raise them much than! 2001 to 2021 ( in billion U.S subscriber, you have one choice who confuses correlation with winds. With our professional research service profitable and invest the profits from sales and operations while rely... Most money fifth round in 2019 as 20 rounds under the agreement the numbers include active, injured reserve. Yankees both moved into new stadiums in 2009 and tennis French Open ticket prices are inelastic because any added from! The Tampa Bay Rays recently signed a new television deal that the Dodgers really..., and exclusive reporting attendance per game and try to learn from it ticket sales in the no! Reminding US of the traditional season ticket and the luxury tax threshold ASAP for their operations s jerseys, Adidas. Revenue generated in MLB history be placed on the restricted or retired lists, which would prevent them being... Baseball Classic of baseballs decreasing attendance is the Boston Red Sox ownership says their is! Valuable team is the diminishing appeal of the traditional season ticket and the luxury box Alpha...
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